The paradox of choice



As I was walking through the famous markets in Siem Reap targeted at tourist, I noticed that I was particularly indecisive about picking a restaurant. Restaurants were lined up on the streets, one next to the other, and as we walked passed, there was someone standing in the front, trying desperately to show us the menu and inviting us in. I was only there for one night, so I wanted to be sure that we were going to experience the most delicious local food Siem Reap had to offer. Read More…

Swimmer’s Body Illusion




Most would agree that the models for Victoria’s Secret’s fashion shows and advertising campaigns are all very attractive. The ‘angels’ waltz down the catwalk exuding an air of confidence, cheerfulness and fun. There is no doubt that many female consumers believe that wearing the same lingerie as Miranda Kerr and Alessandra Ambrosio would make them sexy, and beautiful. Their advertising is very successful. Read More…

TED Talks Russell Foster: Why Do We Sleep?



“Sleep is for wimps” – Margaret Thatcher
“Money never sleeps” – Gordon Gekko from Wall Street


In our modern society, we are desperately sleep-deprived. People do not think much about sleep yet 36% of our life will be spent on sleeping. Read More…

Overcoming the fear of rejection: Being rejected is not a ‘problem’



An inspiring story and interesting example of how one applies the principles that underpin Cognitive Behaviour Therapy and more specifically, Exposure therapy to overcome the fear of rejection. Read More…

Do you get enough sleep?



Most people believe that 8 hours of sleep is the goal.

We’re so busy racing through our day to day lives and when statistics show that most people nowadays get around 5 hours a night, it’s no wonder that more and more people are suffering from physical and psychological health problems. Read More…